Lance Mountain's Quiet Influence on Skateboarding

Lance Mountain isn't a household name like some of his Bones Brigade peers or today's high-paid pros. But in his own way, he's continued to influence skate culture for more than three decades.

While he's never won the X Games or had a video game named after him, his design and artistic talents have always been in demand. That's why Nike hired him as a brand ambassador, where he's been leading their quest for authenticity with projects like 'Pool Service.' (see below).

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