by Frances Cha
Daniel Lynn, CEO of AirAsia Expedia Expedia Korea launched in July 2011 with little fanfare. The online travel booking site is still building its brand awareness in Korea.
While Koreans tend to favor schizophrenically detailed and stylized websites updated every second, Expedia's Korean site is stark and frills-free.
But with a rapidly growing business out of a Seoul-based Korean office, Daniel Lynn, CEO of AirAsia Expedia believes Korea is the hottest new market for the multi-billion dollar company.
Currently, the Korean site offers hotel services and AirAsia flight options, following the launch of the Expedia AirAsia joint venture last year.
Korea is the eighth launch in Asia for Expedia. The company's international bookings accounted for 39 percent of worldwide bookings in 2011. Last week, the company reported total gross bookings of US$8.42 billion and international revenue of US$325 million for the first quarter of 2012.
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