The Curious Case of Big Data

Daily, we create with every keystroke 2.5 quintillion bytes of data from sensors, mobile devices, online transactions, and social networks. Monthly, we express ourselves through 1 billion tweets and 30 billion pieces of content on Facebook. Geeks call this "big data," but astute businesspeople realize that this is a unique market opportunity. This curious case of big data has created new technologies, jobs and challenges.

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